Director of Sales and Marketing at Dushanbe Serena Hotel, Tajikistan

January 2019 – August 2020 / During my tenure as the Director of Sales and Marketing at Dushanbe Serena Hotel in Tajikistan, I had the opportunity to immerse myself in a new cultural and business environment, gaining invaluable international experience. This expat role allowed me to apply my expertise in hospitality management to a new market, where I successfully enhanced the hotel’s brand and market presence.

Key Roles and Responsibilities:

• Market Positioning: Developed and executed sales and marketing strategies that significantly improved the hotel’s positioning as a leading luxury destination in Tajikistan.
• Revenue Growth: Achieved substantial revenue growth by targeting both local and international markets, boosting occupancy rates and attracting high-profile guests.
• Team Leadership: Led a diverse sales and marketing team, fostering a collaborative environment that drove creativity and innovation.
• Client Relationship Management: Established and maintained strong relationships with key corporate clients, travel agencies, and event organizers, which played a crucial role in the hotel’s success.
• Cultural Adaptation: Successfully adapted marketing strategies to resonate with local cultural nuances while maintaining the hotel’s global brand standards.

My time at Dushanbe Serena Hotel was marked by significant achievements in revenue growth and brand enhancement, as well as personal and professional growth through the experience of living and working in a different cultural context.

For more information about the hotel, visit www.serenahotels.com.